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The Maverick Paradox Podcast is a twice weekly show where Judith Germain demonstrates that Maverick Leadership exists everywhere, through her conversations with a diverse array of guests.

New episodes are released every Monday and Friday at 12pm UK time.

Her contact details are as follows:


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Jun 10, 2024

In this episode Judith Germain speaks to Greg Nutter about the common mistakes B2B sales people and companies make

Key Takeaways

In this conversation Judith Germain and Greg Nutter discusses two key challenges companies face in sales: 1) Lack of management involvement and adoption of sales methodologies, and 2) Misalignment between the company's sales process and the customer's buying process.

Greg Nutter is a management consultant where he helps business owners and senior sales executives solve revenue growth problems through direct, indirect, or multi-channel sales models. He is also the author of the Amazon Best Selling Book, 'P3 Selling: The essentials of B2B Sales Success'. 

You can find out more about our guest and today's episode in this Maverick Paradox Magazine article here.


Maverick leadership is all about thinking outside the box and challenging the status quo. It's about having the courage to take risks and the confidence to lead in a way that is authentic and genuine.

But amplifying your influence as a leader isn't just about having a strong vision or a big personality. It's also about having the right leadership capability and being able to execute on your ideas and plans.

The consequences of not having the right level of influence as a leader can be significant. Without the ability to inspire and motivate others, you may struggle to achieve your goals and make a real impact.

How Influential Are you? Take the scorecard at and see. 

Catalysing Transformation - 1 min video

Judith's book: The Maverick Paradox: The Secret Power Behind Successful Leaders. 

Judith's websites: 

Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.